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Press Service

Press Services

Press Releases & Product Innovations

Get your circulation going!

Newspapers and trade magazines are ideal multiplicators you wouldn't want to do without. Press releases about new products and innovative services are your best bet. Professionally phrased facts with no advertising pitch will get the ball rolling.

Please, load up your press releases to the GDS/GLOBAL SHOES web portal by using your exhibitor access code and the web links below:

Your press release at GDS-ONLINE.COM [->Login] Your press release at GLOBALSHOES-ONLINE.COM [->Login]

Press Guide

Talking people up goes with the job

And to ensure that everyone hears you, you should make sure your information reaches its intended targets. The press guide is an important instrument for journalists. It lists information such as

• dates of your press conferences, press discussions and meetings
• interesting and attractive stand activities and promotions for print & photo editorial offices

It is important for the press to know the person responsible for PR and media relation in your company resp. in your PR agency.

Do not miss the opportunity to provide us with this data. It will cost you nothing and achieve a lot.

Your entry in the press guide [PDF]

Bait the hook!

Of course you can't be everywhere at once, but your information can. With the press-pigeon-holes you can reach even the journalists you haven't met yet. The journalists come to the Press Center daily to gather information from the material left for them there in the press-pigeon-holes. Bring your hot news to the Press Centre and soon you'll have the journalist you need on the hook.

Order Form for Press Pigeon Holes

The Nuts and Bolts of Press Liaison

Our brochure entitled “Successful trade fair participation through specific press activities” provides you with valuable tips for efficient cooperation with all media target groups. It shows you how you can formulate press releases and texts in an interesting and attractive way, present photo material and which measures you should take and when. Of course all this is free of charge!

Brochure: Targeted Press Work